Apricot is a curated marketplace of purpose-driven products, where everyone can get paid for their influence — not just social media influencers — while supporting conscious brands.
Services
Brand Identity
Art Direction
The Concept
The brand identity focuses on fostering discovery and celebrating the power of women in the marketplace. We knew the branding should feel bold and sophisticated to appeal to the savvy tastemaker mindset, yet still fun and personal to welcome all kinds of people to the platform.
The Graphic Style
The gemstone-like shapes embody the excitement of the discovery process with their unique edges and color combinations. To incorporate a sense of personalization, we included gestural markings and handwriting with an artful flair.
“Natalie was a pleasure to work with and made the entire branding process run smoothly. She brought thoughtful design considerations to every stage of our work together and helped us create a brand we're truly proud of. Would recommend her in a heartbeat!”
Deshi Singh, Founder of Apricot
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